I have a BrandScript, now what?
So you attended the live stream for a StoryBrand® workshop and now have a 7-part proven framework called a BrandScript. (Or maybe you’re in the orange bucket club, and do it yourself all the time, and end up with a story that doesn’t match the rest of your marketing.)
Now what?
Here are 5 simple ways you can apply it to your brand message.
1. Website Header
Your website header should answer three questions in the first five seconds:
What do you offer?
How can it make my life better?
How do I get it?
2. Apply your brand message to a lead generator (also called a lead magnet).
A lead generator is a great way to collect email addresses from people interested in your services or industry.
You share value in the lead generator and then use their email to send a nurture email sequence that leads them through your sales process.
3. Sales Email sequence—Six types of emails go into a sales process after you deliver a lead generator.
Deliver the Lead generator - a thank you email sequence sending your lead generator to your audience
Problem/solution - the problem your customer has and the solution you offer (your product or service)
Testimonial/stories - share a story or customer testimonial of solving the problem
Overcome an objection - answer a common objection your customer has when buying or using your product or service
Paradigm shift - Tell a story about “you used to think this, but now you should think about it this way….”
Ask for the sale - You’ve given them value, now ask for the sale
4. Social Media - pull from any of the seven parts of your BrandScript to share on social media
5. Use your Brandscript to focus and align your team. At the next team meeting, ask every person to write down what your company does. You’ll get a different answer from each person! Connecting your brand message to your purpose, mission, vision, and values creates cohesion and authenticity, increasing trust in the marketplace.
Remember - when your customers are confused, you lose.
Until next time, keep it simple. The simpler your words in marketing, the better your results will be.